About Us

Smog Doctor began life in Italy in 1988 to supply professional chemicals to garages and over time we developed a brand and a range of chemical formulations for cleaning all combustion related systems of internal combustion engines using petrol, diesel, CNG or LPG fuels.

 

Our typical customers are professional car repair workshops, which use our products to restore the functionality of the engine. Our salespeople are trained to demonstrate the use of the products and to help the customers to obtain maximum improvements.

 

As all workshop professionals know there are an overwhelming multitude of products in the market. Many companies launch the ‘New Improved Formulation’ and the old product also remains on sale with the result that shelves in garage stores are full of different cans which are basically for the same application but some slightly better.  The workshop staff will go for the newest product, leaving costly old stock in the store, which in some cases is eventually destined for the bin.

 

The secret of Smog Doctors success is that instead of adding a new product to the sales program as we improve existing products, we upgrade continuously the existing products to allow them to solve any new problem occurring with new engines, systems, or components. 

 

Therefore, we have improved our products repeatedly without extending our range and confusing our customers. Some of our competitors will tell you that you need a specific product per application. Try asking our customers if you need a specific product per application, they have tried and evaluated them and are not trying to sell them. Even better still why not experience the results of our products.

 

Our customers purchase just a few, but very special cleaners and will therefore save money by purchasing and storing less products.  The garage staff can concentrate on just a few products and will obtain the best results in more satisfied customers.

 

The results from cleaning with Smog Doctor will give enormous satisfaction to the garage, receiving compliments from satisfied customers who will drive smoother or faster, but will all spend less on fuel.

 

Ing. Werner van Bakel Managing Director